TD Bank Corporation, along with the TD Bank Foundation, have been a year-round partner of Special Olympics New Jersey since 2008. TD Bank is no stranger to the Special Olympics Movement as they have had existing relationships with many SO chapters in New England and the Mid-Atlantic States.
Our initial engagement with TD began with grant support of our Young Athlete Program focusing on Family Education. In 2009, a partnership campaign was conceptualized with TD Bank proposing to generate more than $1M from their stores and back offices in states where they do business to demonstrate their sincere commitment to support and advance the Special Olympics Movement.
This cause-related marketing campaign was initiated in 2014 and has consistently generated $1 million or more for the Special Olympics states from Maine to Florida.
But more than the monetary impact to these states has been the incredible integration of our mission and our athlete population with the employees of TD Bank. From the athlete visits, the sharing of athlete trading cards and the TD Bank employee volunteer engagement opportunities, TD Bank has truly demonstrated a sustainable and integrated partnership with Special Olympics New Jersey.
We continue to also receive funding from the TD Foundation, which now supports our Unified Champion School program, fostering cultures of acceptance and inclusion for all students and building inclusive school communities across New Jersey where all students have equal opportunities to test their limits and reach their fullest potential.
Representatives from TD Bank currently serve as a members of our Board of Trustees.